No Poverty: keep it local, and everyone does better
Round here, everyone knows everyone, so the money you spend tends to stay close to home. Every local hire, local supplier and local maker keeps the Forest of Dean and Wye Valley working for the people who live here.
How local businesses keep jobs, money and opportunity close to home.
How keeping it local works in the Forest of Dean and Wye Valley
When a pub buys its produce from a farm down the road, the farmer spends locally too. When a holiday let books a local guide, musician or craft workshop for its guests, the visitor gets something they couldn't find anywhere else, and the money lands with someone who lives here.
None of this is charity, it's how a rural economy holds together. It's a large part of why people choose to visit because a place that looks after its own feels different. Guests notice, even when they couldn't tell you why.
What is UN Sustainable Development Goal 1, No Poverty?
Ending poverty sounds like a job for governments. Here, it starts with who you hire and where you shop. The United Nations calls it Sustainable Development Goal 1: No Poverty - one of six goals Visit Dean Wye partners have chosen to champion.
First steps for a tourism business
- Hire locally at every level, and invest in training so people can grow with you
- Buy food, drink and supplies from local producers, and pay a fair price
- Point guests to independent shops, local pubs, cafés and attractions
- Offer an apprenticeship, placement or mentoring to a local student
- Donate what you no longer use, local charities will give it a new life
Choose your goal
Find your first step. Keep it local.
- Choose your goal
- Tell us your first step: Marketing@visitdeanwye.co.uk
See it working — businesses featured in this film
Choose another goal
The six goals Visit Dean Wye partners champion. Each one has its own three-minute film and a list of first steps.
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Frequently asked questions
- Does hiring locally count if the job is seasonal?
Yes. A first season on the river or a summer behind the bar is often someone's first job, and the Decent Work page covers how to make it a good one.
- We can't source everything locally. Where do we start?
Start with one line: the bread, the beer, the eggs, the cleaning contract. One local supplier is a step. The directory lists local producers and farm shops to begin with.
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