United Nations Sustainable Development Goals

Tourism and hospitality are an essential element of our rural economy, vital to the identity and prosperity of the Forest of Dean and Wye Valley. To ensure our area thrives, tourism must be sustainable - not only by preserving our unique natural and cultural heritage but also by driving business success.

That’s why we have embraced the United Nations Sustainable Development Goals (SDGs) - a global blueprint for a better future. These 17 goals address issues from poverty and hunger to clean energy and wildlife protection. They offer us a practical framework to safeguard what makes our region special and to empower our diverse business community.

Our vision is to be a champion of sustainable tourism. We call upon every stakeholder- from small and medium to large organisations, to join forces to create positive change. Together, step by step, we will build stronger businesses, transform our region, boost our economy and improve community well-being.

Sustainable tourism is the key to our local prosperity. It’s about evolving, adapting, and making a meaningful impact - no matter the nature of your business. Whether you provide accommodation, run an attraction or activities, operate in retail, hospitality or are involved in food and drink production, we all share a responsibility to drive change.

We invite all partners to join our mission: choose one UN SDG that speaks to you, champion it, act and help the Forest of Dean and Wye Valley flourish - today and for generations to come. It’s about realising that you are part of something bigger than yourself and that every action, no matter how small, contributes to the well-being of the whole.

Embrace the Future: Champion a Sustainable Goal Today

At Visit Dean Wye, we’re proud to support six UN Sustainable Development Goals that resonate with our region’s people, culture, and prosperity:

We call on every stakeholder - to adopt one or more of these goals and take action. Even the smallest step can spark meaningful change.

Why does one goal matter?

Because each goal is a building block for a healthy tourism economy. They protect our environment, fortify our communities, and attract visitors who care about sustainability. When you commit to a goal, you’re not only investing in your business’s future but also in the enduring legacy of our region.