A place that cares

Tourism is the heartbeat of the Forest of Dean and Wye Valley. It brings life to our communities, supports local jobs, and helps protect the landscapes and heritage that make this place so special.

But to keep this region thriving, tourism must also be sustainable. That means caring for the environment, supporting local people, and ensuring that the magic of this place endures - for you, and for future generations.

That’s why we’re proud to be a member of the UN Global Compact and embed the United Nations Sustainable Development Goals (SDGs) - a global call to action to make the world a better place. These goals guide how we work with over 300 local businesses to build a fairer, greener, more resilient visitor economy.

 We focus on six of the 17 Goals that matter most to our businesses

• #1 No Poverty – supporting good jobs and fair pay
• #7 Clean Energy – encouraging low-impact choices
• #8 Decent Work – creating opportunities across our communities
• #12 Responsible Consumption – reducing waste, reusing, and respecting resources
• #14 Life Below Water – protecting our rivers, lakes and ponds
• #15 Life on Land – caring for our forests, wildlife and open spaces

Whether you’re sipping local cider, cycling, kayaking, or walking ancient woodland trails, or staying at a family-run B&B, you’re part of something bigger. Every visit makes a difference.

By choosing to Visit Dean Wye, you’re supporting a destination that’s working hard to tread lightly and act responsibly. Together, we can protect what makes this place unforgettable.

To discover more details and how you can get involved as a business or individual follow the link below.

Visit our manifesto for a sustainable tourism future here.