Everyone at Forest of Dean and Wye Valley Tourism works really hard to ensure our partners all benefit and their fees go collectively towards raising the profile of the area, developing our tourism offer and supporting all of our partner businesses fairly. We always aim to maximise every opportunity for our partners.

If you are interested in joining us please email membership@visitdeanwye.co.uk.

Here are our Top 10 Reasons for Joining Forest of Dean and Wye Valley Tourism:

1. We Bring Visitors to the Area and to your Business

Forest of Dean and Wye Valley Tourism is the official Destination Management Organisation and the only partnership organisation for our area.

We are the only body which promotes this cross-county, cross-country area to local, national and international visitors. Visitors to the region contribute over £407m (2023) to the local economy and support 6% of employment. By joining us, your business benefits in raising your profile to these potential visitors.

2. You'll Get a Valuable Listing on our Website

Our website is the main tourism website for the area driving substantial traffic to our partners. Our partners include tourism businesses covering accommodation, attractions, things to do, food and drink producers, and places to eat offering the consumer the best source for planning their visit.

Our What's On is the main source of information on events in the area and our SEO is excellent meaning your business is found from online search engines such as Google and Bing.

We regularly update the website with fresh, engaging content for our target audiences, providing vital information for visitors on what to do here, where to eat and drink and where to stay.

Each partner business can edit and update their own listing. They also have a link to direct customers to their website and social media. Our website ranks highly in Google and our content generates valuable visits to your business's website.

3. We'll Make You Stand Out on Social Media

We know how important social media is today and we invest heavily in this.

We post great visual content to promote our area and partners, and run targeted Facebook and Instagram advertising campaigns to get repeat visits and new visitors.

In the past year, we have reached 4.34 million impressions for free on our social media accounts. We also have nearly 50,000 followers across our platforms. Our advertising campaigns have reached many thousands more people as well.

As a partner with Forest of Dean and Wye Valley Tourism you have the opportunity to be featured on our social media accounts and to collaborate on content.

4. You'll Benefit from the Power of Our PR

Using a specialist PR agency, we champion our area to both regional and national media titles and issue regular press releases. We always try to cover all partner categories and give as many partners visibility in this as we can. In the last year, we have been featured in a wealth of high-profile titles including National Geographic, The Times, Guardian, The Mirror, BBC and more.

We have also run many influencer visits. Partners can submit stories and news to be featured in our PR activity at no additional charge.

5. You Can Be Part of Our Innovative and Engaging Digital Marketing Campaigns

We use the power of our collective marketing budget wisely and look to secure external funding from local and national bodies when available, to create impactful digital marketing campaigns to attract our key target audiences.

Some of our campaigns in recent years have included our Tolls Campaign, Leaf Peeping, Open For Business and Find Your Freedom.

In 2019 we secured investment from the Forest of Dean District Council to deliver a hugely successful Severn Bridge Tolls Removal Campaign which had a reach of almost 500k people in four weeks across Facebook and Instagram.

We also secured investment from the Discover England Fund targeting oversees travel trade with new group experiences from our partners.

We create great marketing content – commissioning photography, videos and PDF guides that are free for you to use in your own marketing. You'll have completely free access to our huge image library, maps and guides including high resolution professional images for use on your own website and social media. This saves you considerable marketing budget and time.

6. We Provide Market Insights and Research on Our Destination

We run regular value and volume research, ROI research and work with external research companies to provide monthly ‘How’s Business’ barometers. We provide our partners with key market insights that would not be affordable to undertake alone and this data is invaluable when setting up a new business and applying for grants and loans as well as using the information for investors and customers.

We also share this data with our national tourist boards, LVEP, Visit Britain, Visit Wales and Visit England helping to ensure our area is represented alongside other UK DMOs.

7. You'll Have Access to Our Meetings, Networking and Forums

We hold regular partner meetings, events and a bi-annual Tourism Forum. We invite interesting and high profile speakers to update us on industry trends and latest thinking. We invite partners to participate in 'Spotlights' and we invite new partners to introduce themselves.

There is a monthly partners’ email newsletter and we have a ‘closed’ Facebook group to update our partners, enabling them to collaborate, share and celebrate our successes, and ask for recommendation and/or fellow partner support. The networking opportunities are excellent, offering access to our 300 partner businesses, if you are looking for awareness and/or collaboration this is a great partner benefit.

We ask you what you think, want and feel with partner questionnaires and feedback sessions. We listen and represent your interests collectively.

8. We Provide Advice, Support and Training

Joining our DMO means joining a group of professional tourism experts who can also help guide and advise you.

Many new businesses join us for this very reason including joining us some time before they are ready to open to the public to make use of our knowledge and expertise in setting up their business. Whether you are looking for website or marketing advice, online booking platforms or pricing, how to take reservations, advice on health and safety or environmental health, working with any of our partner businesses or setting up, if you run a consumer facing business or B2B service in the Forest of Dean and Wye Valley there are a huge amount of benefits to joining us. Because of our strong standing online and excellent SEO (Search Engine Optimisation), your listing will be found and seen by your target customers.

We are here to work together for the broader benefit of our partners and to enable us all to have more impact than one business working in isolation, no matter what size you are. We aim to provide support, advice and useful insight from other partners' experiences.

Based on your feedback, we run training sessions on business and marketing topics to assist our partners in running their businesses more easily. We provide information on business support, guidance and training locally many of which are free or subsidised.

9. We Represent Your Business Globally and Provide Leadership for Our Visitor Economy

We represent our area at national, international and regional events (regional showcases, travel trade shows, VIBE, ITB Berlin, World Travel Market) and represent our partners and their views.

We are asked to host travel trade delegations, speak at events, give our opinion about the visitor economy, and share our partners’ experiences. We host familiarisation trips and provide itineraries including our partner businesses.

We are also in regular contact with our partners, including local councils, MPs and businesses such as Forestry England and Wye Valley AONB. We can inform you of their updates, marketing campaigns and news releases, ensuring you are kept up-to-date on crucial local information. We also participate in Visit England, Visit Wales and Visit Britain meetings ensuring we are represented as a destination on a national platform and we update our partners on their news, campaigns and business support information too.

10. You'll Have Access to Collaborate with Other Partner Businesses and Gain Their Expertise

All partners receive access to our network and knowledge base, with regular meetings, opportunities for collaboration, spotlights, forums, discounts and special offers.

We work hard to support our partners in many ways. We know how isolating it can be working hard on your own business. Joining our membership lets you connect with local business owners. You can share knowledge, ask questions, and improve your business.

Interested in joining? Get in contact today, we would love to hear from you.

If you have any questions please email membership@visitdeanwye.co.uk.

Top 10 Reasons to Join Us